| Author |
Title |
Publisher |
|
| Chakraborty/ Debashis/ Khan/ Amir Ulla |
WTO deadlocked |
Sage |
| |
| Barbour/ Rasaline S. |
Introducing qualitative research |
Sage |
| |
| Baizya/ Rajat K./ Das/ G. Ganesh |
Asthetics in marketing |
Response Books |
| |
| Wertime/ Kent |
Digimarketing |
John Wiley |
| |
| Caleora/ Philip R./ Graham/ John L./ Salwan/ Prashant |
International marketing |
Tata McGraw Hill |
| |
| Brickley/ James a./ Smith/ Clifford W./ Zimmennan/ Jerold L. |
Managerial economics and organizational architecture |
Tata McGraw Hill |
| |
| Syvranabyam/ Pratap G. |
Investment banking: An odyssey in high finance |
Tata McGraw Hill |
| |
| Rajasekhar/ D./ Gowda/ N. Krishne/ Manjula/ R. |
Impact of bank interest rates on SHG members |
Concept Publication |
| |
| Khan/ M. Y./ Jain/ P. K. |
Management accounting: Text, problemes and cases |
Tata McGraw Hill |
| |
| Reeve/ James M./ Warren/ Carl S. |
Principles of financial and managerial accounting |
South- Western |
| |
| Karmakar/ K. G. |
Microfinance in India |
Sage |
| |
| Aggrawal/ Sanjay K. |
Corporate social responsibility in India |
Response Books |
| |
| Wells/ William/ Moriarty/ Sandra/ Burnett/ John |
Advertising: Principles and practice |
Pearson Education |
| |
| Russell/ Roberta S./ Taylor/ Bernard W. |
Operation management +CD |
Pearson Education |
| |
| Brennan/ Ross/ Canning/ Louise/ McDowell/ Raymond |
Business-to-business marketing |
Sage |
| |
| Bernkert/ George G. |
Marketing ethics |
Blackwell Publishing |
| |
| Wright/ Jeremy |
Blog marketing |
Tata McGraw Hill |
| |
| Felftenstein/ Tom |
401 Killer marketing tactics to increase sales, maximize profits & stomp your company |
Tata McGraw Hill |
| |
| Joshi/ Deepali Pant |
Social banking: Promise, performance & potential |
Foundation Books |
| |
| Chang/ C. Janie/ Ingraham/ Laura R. |
Modeling & Designing accounting systems +CD |
Wiley India |
| |
| Tarantino/ Anthony |
Governance, risk & com0pliance handbook |
John Wiley |
| |
| Burke/ Ronald./ Cooper/ Cary L. |
Building more effective organizations |
Cambridge University |
| |
| Walkenback/ John |
Excel 2007 bible + CD |
Wiley India |
| |
| Walkenback/ John |
Excel 2007 bible + CD |
Wiley India |
| |
| Walkenback/ John |
Excel 2007 bible + CD |
Wiley India |
| |
| Walkenback/ John |
Excel 2007 bible + CD |
Wiley India |
| |
| Walkenback/ John |
Excel 2007 bible + CD |
Wiley India |
| |
| Evans/ Martin/ Ahmad/ Jamal/ Foxall/ Gordon |
Consumer behaviour |
Wiley India |
| |
| Pride/ William M./ Ferrell/ O. C. |
Marketing: Concepts and strategies |
Biztantra |
| |
| Anderson/ Carrol H./ Vincze/ Julian W. |
Strategic marketing |
Biztantra |
| |
| Rajagopal |
International marketing: Global environment corprate strategy case studies |
Vikas |
| |
| Fisk/ Peter |
Marketing genius |
Wiley India |
| |
| Arun Kumar/ N. Meenakshi. |
Marketing management |
Vikas |
| |
| Clow/ Kenneth E./ Kurtz/ David L. |
Services marketing: Operation management & strategy |
Biztantra |
| |
| Welch/ Patick J./ Welch/ Garry F. |
Economics: Theory and practice |
Wiley India |
| |
| Bradley/ Teresa/ Patton/ Paul |
Essential mathematics for economics & business |
Wiley India |
| |
| Boyes/ William/ Melvin/ Michael |
Textbooks of economics |
Biztantra |
| |
| Monga/ G. S. |
Mathematics & statistics for economics |
Vikas |
| |
| Boyes/ William |
New managerial economics |
Biztantra |
| |
| MacDonald/ S. Scott/ Koch/ Timothy W. |
Management of banking |
Cengage |
| |
| Maheshwari/ S. N./ Maheshwari/ S. K. |
Financial accounting |
Vikas |
| |
| Desai/ Mihir A. |
International finance: A case book |
Wiley India |
| |
| Virmani/ B. R. |
Challenges of Indian management |
Response Books |
| |
| Gaur/ Ajai S./ Gaur/ Sanjaya S. |
Statistical methods for practice & research |
Response Books |
| |
| Gaur/ Ajai S./ Gaur/ Sanjaya S. |
Statistical methods for practice & research |
Response Books |
| |
| Virmani/ B. R. |
Challenges of Indian management |
Response Books |
| |
| Gibbs/ Graham R. |
Analyzing qualitative data |
Sage Books |
| |
| Jolly/ Adam |
The innovation handbook |
Kogan Page |
| |
| Kapoor/ Jagdeep |
9 brand shastras |
Response Books |
| |
| Kapoor/ Jagdeep |
9 brand shastras |
Response Books |
| |
| Vilanilam/ J. V./ Varghese/ A. K. |
Advertising basics: A resource guide for beginners |
Response Books |
| |
| Vilanilam/ J. V./ Varghese/ A. K. |
Advertising basics: A resource guide for beginners |
Response Books |
| |
| Tiwari/ Sanjay |
The (un) common sense of advertising |
Response Books |
| |
| Tiwari/ Sanjay |
The (un) common sense of advertising |
Response Books |
| |
| Tellis/ Gerarld J. |
Effective advertising: Understanding when how & why advertising works |
Response Books |
| |
| Tellis/ Gerarld J. |
Effective advertising: Understanding when how & why advertising works |
Response Books |
| |
