1. Gummesson (Evert): Qualitative methods in management research; pub by Sage (see contents)
2. Harris (Michael M.): Handbook of research in international resource management; pub by Taylor & Francis (see contents)
3. Weitz (Barton): Handbook of marketing; pub by Sage
1. Aggarwal (R.S.): A modern aproach to verbal & non verbal resaoning; pub by S Chand
2. Berry (Anthony J.): Management control: Theories, issues and performance; pub by Palgrave McMillan
3. Bijapurkar (Rama): We are like that only: Understanding the logic of consumer India; pub by Penguin Books
4. Chandrasekar (K. S.): Product management : Text and cases; pub by Himalya
5. Chandrasekar (K. S.): Spirituality in management: Means or end?; pub by Oxford University
6. Clow (Kenneth E.): Integrated advertising, promotion and marketing communication; pub by Pearson Education
7. Drummond (Graeme): Strategic marketing: Planning and control; pub by Elsevier
8. Grant (John): The green marketing manifesto; pub by John Wiley
9. Gupta (V. P.): Managerial economics; pub by Researchco Book Centre
10. Hartman (Jason): Become the brand of choice; pub by Jaico
11. Huizingh (Eelko): Applied statistics with SPSS; pub by Sage
12. Kerr (Alistair W.): Doing statistics with SPSS; pub by Sage
13. Khurana (Rakesh): From higher aims to hired hands; pub by Princenton University
14. Lincoln (Keith): How to succeed at retail; pub by Kogan Page
15. MacDonald (S. Scott): Management of banking; pub by Cengage Learning
16. Mandal (S. K.): How to succeed in group discussions and personal interviews; pub by Jaico
17. McDonald (Malcolm): The new marketing: Transforming the corporate future; pub by Buttenoorth-Heineman
18. Newman (Michael): 22 irrefutable laws of advertising; pub by John Wiley
19. Palat (Raghu): Interview tips: Get the job you want; pub by Jaico
20. Rothwell (William J.): Human performance improvement; pub by Elsevier
21. Sachs (Jaffrey D.): Common Wealth: Economics for a crowded planet; pub by Penguin Book
22. Salkind (Neil J.): Statistics for people who(think they) hate statistics; pub by Sage
23. Tyra (M.): Magical book on quicker maths; pub by BSC Publishing
24. Wilson (Larry): Stop selling start partnering: New thinking about finding and keeping customers; pub by Palgrave McMillan
25. Wood (Michael): Making sense of statistics: A non mathematical approach; pub by Palgrave McMillan
When things go wrong and the client doesn’t know, it is still a good idea to let them know. This is not always the case, but in my experience, more often than not it resolves more potential problems than it causes and shows your integrity. I always have solutions in place and address the problem before I talk to the client. The majority of the time your client will find out about the problem anyway.
